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Vivek Gupta
Vivek Gupta is a luxury product and jewellery designer born and raised in India-New Delhi, who is deeply rooted and inspired by Indian culture and heritage while having good understanding of sustainability and inclusivity.
Vichitra isn’t just a brand, it’s a heartfelt tribute to the women who shaped me; my grandmother, my mother, and my sister. Their guidance and love inspire every design, blending tradition with modernity.
Vichitra
Inspired by the architecture of India, Vivek has always been intrigued by the arches. Not only metaphorically, but also in construction arches are used to provide maximum strength and integrity to structures and Vivek uses this iconic symbolism as an apt metaphor for strength.
Vivek has always felt a deep connection to the moon, with its cyclic evolving nature and perennial presence it has always inspired strength during trying times. It is this confluence of strength and power that we witness in the brand Vichitra.
From Inspiration to Identity
The Arch of Guidance
Amma
The Arch of Strength
Maa
The Arch of Support
Didi
The Oculus
Vivek
Publishings
Canvas Rebel
Vichitra by Vivek Gupta is more than just a jewelry brand to me. It’s a journey, deeply personal...
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Voyage Savanah
The name “VICHITRA” carries a personal significance that only few can truly understand at first glance...
the God of Jewels
Bespoke Curations
© 2035 by Vichitra By Vivek